The goal of each campaign for the University Student Union at CSUN is to market toward each department’s specified audience while fostering a community of allies and like-minded individuals. For this campaign, the focus was the DREAM Center, with the goal of welcoming incoming undocumented students and creating a sense of community, support, and belonging. As the graphic designer, I was responsible for developing the campaign from concept to final production, creating both print and digital ready assets for advertising and promotional purposes, and overseeing the materials through the printing process.